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Vancouver Newcomer Madisyn Gifford Drops Female Empowerment Music Video, Single “Voulez-Vous” | Modern Neon
Once you start taking a hard look at a particular emerging music scene more and more gems start rising to the surface. As we wade into the pool of Canadian indie music we are checking out “Voulez-Vous”, the latest track from newcomer Madisyn Gifford. She may have just broke onto the Vancouver indie scene last fall, she is quickly finding her home. Being adept at singing basically since she could talk, Madisyn has been on the path to embrace the life of a musician since she was able to fathom the concept. Now at a mere twenty years old, Madisyn has plenty to tell listeners, along with the skills to back it up. Releasing her debut single “Without You” back in late 2020, she has already amassed almost 200k online streams. This time working alongside acclaimed producer Colin Janz, “Voulez-Vous” is just the first step in a collection of single prepared for 2021.
“The Voulez-Vous music video plays off of the message of the song and is all about female empowerment. It starts out with a woman in a lake peacefully singing her own song and then takes a dark turn as a man comes along and steals it from her. At first she is hurt but just like in the song, by the end of the video she ends up taking the power back. It was so much fun to make and I absolutely love the message that it portrays!” – Madisyn Gifford
While it is clear that Madisyn has a knack for using her alternative electropop sound to create an addictive soundscape, she still needs a bit of polish to keep growing as a musician. Utilizing her lyrical skill, Madisyn transformed “Voulez-Vous” into a ferocious female empowerment anthem for those who are fighting back. AS she transitions into her early 20s, Madisyn carefully balances the innate curiosity of a young adult with the raw innocence that a new artist harnesses this early on in her career. While the original track is a bouncy electropop number that will try to worm its way into our feed, the track’s message is elevated by the accompanying music video. Putting “Voulez-Vous” message into a visual story, the music video shows just how powerful a woman can be once she takes her power back.
Make sure you check out the music video for “Voulez Vous” on YouTube below!