News & Press

604 Records Launches Digital Collectibles Marketplace

Debut collection releases on November 24th and features digital artwork with unique physical utility including concert tickets, personalized songs, merchandise and more.

Vancouver, BC – 604 Records has launched a new marketplace called 604 INFINITE, an online store where artists and musicians can sell their digital artwork and merchandise, as well as physical products at accessible price points. Their first drop, titled 604 Records’ Friends & Family Collection, will feature artworks from musicians who are signed to the 604 Group such as the folk/pop duo Fionn, and Juno- nominated comedian Shirley Gnome. The collection will also include successful musicians and producers outside the 604 Group such as Moka Only and Jordy Birch.

To celebrate the launch of the new storefront, on November 24th at 12pm PST, these pieces will be offered as limited edition works, with only 20 available to purchase. Each piece will include unique utility from each artist on top of the digital artwork. Examples of utility include personalized songs, guest list passes to upcoming concerts, original paintings, signed merchandise, and more. As a thank you for participating in their inaugural collection, fans can claim a free animation and 20% off any item on the 604 Records shop. 

Following the Friends & Family collection, 604 INFINITE invites local artists to apply through their website to be connected with the team and release their own artworks. The aim is to connect local BC artists, musicians, animators and collectors to foster a community and give fans a new way to experience their favourite creators. 

“We want this to be an opportunity for local musicians to find different avenues to express their creativity, create new and unique artforms around their music, and access additional revenue streams from their work” says 604 INFINITE founder, Jonathan Simkin. “And this is not just going to be about artists signed to 604 Records. We’re opening it up to all artists who would like to submit their works for possible inclusion, with a focus on west coast artists.”

For more information on how to apply, visit 604 INFINITE’s website.

About 604 INFINITE

604 INFINITE was born out of founder Jonathan Simkin’s passion for collecting music-related figurines, a hobby he has cultivated for years. Drawing inspiration from his impressive collection, Simkin envisions 604 INFINITE as a digital hub for artistic expression. The primary objective behind the platform’s creation was to create an inclusive marketplace where artists can showcase and sell their digital artwork, introducing a new and engaging form of merchandise. The overarching goal is to establish a platform that is inclusive and accessible to all, with a particular emphasis on providing support to local artists, animators, and musicians hoping to become a part of this exciting new community. 

About 604 Records

604 Records (stylized as VIOIV Records) is a music production company, named after area code 604 of the Lower Mainland, where the company’s offices are located. The company was co-founded by Nickelback lead singer Chad Kroeger and attorney Jonathan Simkin, founder of Simkin Artist Management, in 2001, and launched in 2002. Their records are distributed in Canada by Warner Music Group. Some notable artists include Carly Rae Jepsen, Marianas Trench, and Theory Of A Deadman.