News & Press

‘Good Luck Rly’ Showcases a More Angsty, Punk Edge to Gwyn Love’s Sound | Clout


Infectious, endlessly fun and boundless in its appeal. These terms can all be used to describe both Gwyn Love and her new single ‘good luck rly’. The track is a collaboration with Toronto producer La+ch, and does a really stellar job of accenting the unique appeal from each of them.

There is a bitterness and a sense of frustration that seems to drive the sound and the narrative throughout, accented by the punk-edged guitars and razor sharp, electronic production. ‘good luck rly’ is a track that seems to borrow from around the sounds of rock and pop over the last 25 years, coming together to craft something that feels emphatic and packing a modern cutting edge. Gwyn Love has shown that she can skirt around the confines of pop and find a way to impose her fun, eclectic charm in a way that always feel engaging and exciting.

On the music video, Gwyn shares: “This video felt most true to who I am and how I see myself as an artist than any other video I have made. My good friend Max Hite directed the film and brought in all the right people to make the shoot go smoothly and also just have a really fun time doing it. My bandmates and I hit it off so well and I honestly would change nothing about the video except maybe the fact I got a concussion at the second location and still managed to finish out the shoot. Pretty metal!