Streaming Strategist

About Us:

The 604 Label group includes 604 Records, Light Organ Records, Comedy Here Often? And more. 604 Records is one of Canada’s leading independent record labels. With over 20 years in the industry, the label is home to a diverse roster and has developed some of Canada’s most renowned artists such as Carly Rae Jepsen, Theory of A Deadman, Dallas Smith, Marianas Trench, Coleman Hell, JoJo Mason and many more. We are seeking a Streaming Strategist to join our team in either Vancouver BC, or Toronto, ON where our offices are based.

This role requires a person who deeply understands playlist curation and content optimization. This person is adept with YouTube strategies, is creative about improving content performance, and loves to dig into data. This role reports to our DSP Relations and Streaming Manager.

Core responsibilities include playlist curation, playlist audience growth strategies, YouTube audience growth strategies, content monetization, upkeep of DSP profiles, maintenance of YT channel health (tags, descriptions, titles, end cards), optimizing content, administrative assistance and monitoring streaming analytics.

Tasks include:

Playlist Strategy

  • Build out internal playlist programming – curating based on genres, moods, holidays etc.
  • Craft unique playlist experiences for a broad range of listeners
  • Update internal playlists across platforms (Spotify, Apple, Amazon, Youtube etc.)
  • Research and build on our network of third party playlist contacts
  • Monitor trends and performance of tracks within playlists
  • Upkeep of artist DSP profiles with upcoming releases and ensure profiles are following standard best practices before a release (matching profile images, header image, artist pick etc. across all DSPs)
  • Build playlist listenership, followers, and subscribers across DSPs through innovative marketing campaigns, digital strategy, and market research


  • Plan and publish content releases and schedules across multiple YouTube accounts
  • Create YouTube strategy to promote and monetize channel content
  • Create and organize video playlists
  • Optimize channels and utilize best practices for channel health
  • Edit YouTube metadata, titles, tags and video descriptions
  • Analyze YouTube analytics to help drive more engaging and higher performing content
  • Research YouTube playlist trends
  • Apply for “Official Artist Channels” where needed


  • Assist with replicating standard release pitch to all platforms via backend pitch tools
  • Assist with pitch forms for ad inventory – Meta, TikTok, YouTube etc.
  • Upkeep of DSP planning grid – keeping track of our release schedule monthly, quarterly and long lead.
  • Assist with metadata collection for pitches
  • Assist with playlisting recaps and pulling playlist covers weekly
  • Send recap/performance reports on streaming analytics following releases
  • Curate best practices guides for our artists and project managers

Full-time position, available to start immediately. The approximate base pay range for this role is $47,000-57,000. The actual base pay will be based on various factors including the candidate’s level of skills, experience, and education aligned with the needs of the role, budget, and market.

The 604 Group is committed to equity, diversity, and inclusion throughout our company culture. We encourage applications from all qualified applicants. Women, men, and non- binary identifying, persons with disabilities, Indigenous peoples, people of colour (BIPOC), persons from the LGBTQ2SIA+ community, and other equity-seeking groups are encouraged to apply.

If this sounds like you, please send your resume and cover letter to: apply@604records.com